How can we balance logos, pathos and ethos to make choices most likely to persuade others to do the right thing?

Ethos creates a bond between a speaker and an audience, one that can be based on empathy or tribalism.

Is there a role for emotion when trying to think critically?

A reasonable argument can fail to persuade due to too much reliance on logos (logic)

Introducing Aristotle's modes of persuasion: logos, pathos and ethos, and the role they play in critical thinking.